ABOUT THE LIBRARY

Strategic marketing for nonprofit organizations

title:

Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen

author:

Kotler, Philip ; Andreasen, Alan R.

publisher:

New Jersey : Prentice Hall , 1996

description:

632 str. : ilustr. ; 21 x 31 cm

place:

New Jersey

isbn:

0-13-232547-0

annotation:

Spiralno uvezana fotokopija .- Bibliograf. bilješke uz tekst.- Kazala

summary:

1. Developing a customer orientation; 2. Strategic planning and organization, 3. Developing and organizing resources, 4. Designing the marketing mix, 5. Controlling marketing strategies.

theme:

Marketing

language:

engleski

type:

Book

location:

MDC library

collection:

Library - Zbirka monografskih publikacija