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Museum strategy and marketing : designing missions, building audiences, generating revenue and resources

title:
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler
publisher:
description:
XXIV, 395 str. ; 21 x 31 cm
place:
isbn:
0-7879-0912-2
annotation:
Spiralno uvezana fotokopija .- Bibliografija: str. 369-378.- Index
summary:
Dvanaest poglavlja unutar tri tematska bloka: 1. Museums face the twenty-first century, 2. Strategic planning for museums, 3. Strategies and tools for museum development.
theme:
language:
type:
location:
MDC library
collection:
Library   - Zbirka monografskih publikacija