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Authenticity : what consumers really want

title:
Authenticity : what consumers really want / James H. Gilmore, B. Joseph Pine II
author:
Pine, B. Joseph ; Gilmore, James H.
publisher:
Boston :  Harvard Business School Press , 2007
description:
XIII, 299 str. ; 24 cm
place:
Boston
isbn:
978-1-59139-145-6
annotation:
Notes.- Indeks
theme:
Marketing
type:
Book
genre:
Monografija
location:
MDC library
collection:
Library   - Zbirka monografskih publikacija