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Author: Kotler, Philip Publisher: Jossey-Bass Publishers
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title:
Museum strategy and marketing : designing missions, building audiences, generating revenue and resources / Neil Kotler, Philip Kotler
author:
Kotler, Philip ; Kotler, Neil
publisher:
San Francisco :  Jossey-Bass Publishers , 1998
type:
Book
collection:
Library - Zbirka monografskih publikacija